Tourism
Mostafa Mohammadi; Seyyed Mohammad Mirtaghian Rudsari; Razieh Rabani
Abstract
Speed and acceleration are always accompanied by a decrease in accuracy, an increase in the error rate and, as a result, a defect in the output. Today, there is a significant tendency to transform and change fast activities to slow ones in tourism in order to enjoy the beauty of slowness during vacations ...
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Speed and acceleration are always accompanied by a decrease in accuracy, an increase in the error rate and, as a result, a defect in the output. Today, there is a significant tendency to transform and change fast activities to slow ones in tourism in order to enjoy the beauty of slowness during vacations and travel. Currently, the nature of rural destinations is such that it can be considered as a more ideal set or perspective than other destinations for facilitating slow tourism. In this regard, the current research seeks to measure the impact of slow tourism factors on the development of rural destinations. The research method is exploratory-explanatory in terms of purpose and mixed in terms of nature. In the qualitative method, a semi-structured interviews were used for data collection and three-stage coding based on content analysis was used for data analysis. Also, in the quantitative method, a researcher-made questionnaire (extracted from the qualitative section) was used to collect data and structural equation modeling based on partial least squares was used for data analysis. The time domain of the research was from the fall of 1399 to the end of the summer of 1400. The findings of the research indicate that the eight factors "time, slow marketing, slow products, slow hospitality experience, slow economy, slow socio-cultural atmosphere, slow physical space and slow policy making" in Slow tourism development and six factors "resources and attractions, advertising and marketing, economic factors, socio-cultural factors, environmental factors and political factors" were abstracted in the development of rural tourism. It was also found that slow tourism and the factors affecting it have a positive and significant effect on the development of Javaherdeh village tourism. Management and practical suggestions based on the results were presented at the end of the research.
Tourism
Mostafa Mohammadi; Seyyed Mohammad Mirtaghian Rudsari; Maryam Naghavi
Abstract
The Impressive growth of rural tourism destinations and the need for competition and success have doubled the need for managers to assess tourist loyalty. The present study, considering these cases, has investigated the formation of satisfaction and loyalty of rural tourists based on their perceptions ...
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The Impressive growth of rural tourism destinations and the need for competition and success have doubled the need for managers to assess tourist loyalty. The present study, considering these cases, has investigated the formation of satisfaction and loyalty of rural tourists based on their perceptions (quality, image, value and experience) in the Javaherdeh village. The statistical population of the study was domestic tourists of Javaherdeh village of Ramsar. The sample size was estimated to be 420 people and non-random sampling method was available. An electronic questionnaire was used to collect data. Data analysis was performed at two levels of descriptive and covariance based structural equations modeling using SPSS26 and LISREL8.54 software. Findings showed that the variables of overall satisfaction, perceived experience, perceived quality, perceived value and perceived image, respectively, had the most to the least effect on the loyalty of tourists to the rural destination of Javaherdeh Ramsar. Also, from the tourists' point of view, climate and landscape as unique features, lead to a positive perceived experience as well as littering, destruction and degradation of the originality of the body and architecture of the building and the lack of an integrated service system leading to perceived experience of tourists. Based on these findings, the most important suggestion is to integrated network of tourism services (transportation, accommodation, catering, attractions, tours, souvenir shops) and public services in the form of a multilingual application or interactive website to facilitate design in tourist information, reservations and marketing communications. Based on other findings, finally, practical suggestions were presented.
